"Swannies was created with one idea in mind: "golf should be fun." We grew up caddying at fancy country clubs, but we always played golf our way— relaxed and casual at the $5 munis. So, in a world where golf was stiff collars and even stiffer rules, we came up with the ‘brilliant’ idea to create the world’s first soft-spiked golf sandal to bring that laid-back spirit into the game."


-Matt Stang (Swannies Co-Founder)

 

 

"Swannies was created with one idea in mind: "golf should be fun." We grew up caddying at fancy country clubs, but we always played golf our way— relaxed and casual at the $5 munis. So, in a world where golf was stiff collars and even stiffer rules, we came up with the ‘brilliant’ idea to create the world’s first soft-spiked golf sandal to bring that laid-back spirit into the game."

-Matt Stang (Swannies Co-Founder)

 


2017: THE
DEBUT

In 2017, we introduced our first apparel line at the PGA Show in Florida. Flying wasn’t in the budget, so we snagged a $1/day RV rental and made the 2,000-mile trek in a 37-foot Winnebago from MN to Orlando. The RV had significantly more space than our first booth at the show.

While the sandal never gained traction (no pun intended), our brand began to resonate with the early wave of players interested in a more social, laid-back golf game.


2017: THE
DEBUT

In 2017, we introduced our first apparel line at the PGA Show in Florida. Flying wasn’t in the budget, so we snagged a $1/day RV rental and made the 2,000-mile trek in a 37-foot Winnebago from MN to Orlando. The RV had significantly more space than our first booth at the show.

While the sandal never gained traction (no pun intended), our brand began to resonate with the early wave of players interested in a more social, laid-back golf game.

 

2018: NOW WHAT?

After our launch we didn’t really have a clue how to get attention online, but what we did know is that golf courses sold clothes, and we knew how to drive to a golf course, so that’s what we did.

We slowly worked toward out first 100 golf course partners. Our line of polos, layers, and headwear began to resonate with players who wanted something different, something more fun (our definition of "more fun" at the time pictured on the left).

 

2018: NOW WHAT?

After our launch we didn’t really have a clue how to get attention online, but what we did know is that golf courses sold clothes, and we knew how to drive to a golf course, so that’s what we did.

We slowly worked toward out first 100 golf course partners. Our line of polos, layers, and headwear began to resonate with players who wanted something different. Something more fun (our definition of "more fun" at the time pictured above).


In 2017, we introduced our first apparel line at the PGA Merch Show in Orlando. Flying wasn’t in the budget, so we snagged a $1/day RV rental and made the 2,000-mile trek in a 37-foot Winnebago from MN to Orlando. The RV had significantly more space than our first booth at the show..

o from MN to Orlando. The RV had significantly more spo from MN to Orlando. The RV had significantly more sp

2019-2021

SMALL STEPS
BIG WINS

 

We were still packing orders in a basement, dodging water heaters and stepping over inventory to ship polos—but momentum was building, and we focused on replicating what was working.

We assembled a sales team that helped us continue to grow while expanding our product line. Eventually, we moved out of the basement and into our first real warehouse. It felt like going pro.

 

We were still packing orders in a basement, dodging water heaters and stepping over inventory to ship polos—but momentum was building, and we focused on replicating what was working.

We assembled a sales team that helped us continue to grow while expanding our product line. Eventually, we moved out of the basement and into our first real warehouse. It felt like going pro.

2019-2021

SMALL STEPS
BIG WINS

 

2021: WE MADE IT

We had a "we did it!" moment in January of 2021: being sold in over 1,000 golf courses across the U.S. and Canada.

"I think the key to our initial success was mostly just providing something different – it wasn't necessarily good, but it was different. From there we were able to hone our skills and make stuff that was truly good."

-Adam Iversen, Co-founder

 

2021: WE MADE IT

We had a "we did it!" moment in January of 2021: being sold in over 1,000 golf courses across the U.S. and Canada.

"I think the key to our initial success was mostly just providing something different – it wasn't necessarily good, but it was different. From there we were able to hone our skills and make stuff that was truly good." 

-Adam Iversen, Co-founder

2025 & BEYOND

From that moment on, we hit the ground running. Today, you’ll find Swannies in over 3,000 golf courses and retail stores across the U.S. and Canada. With an incredible team behind us, we’re more excited than ever to continue pushing boundaries, creating better products, and making golf the fun, inclusive game we’ve always believed it should be. The best is yet to come.

2025 & BEYOND

From that moment on, we hit the ground running. Today, you’ll find Swannies in over 3,000 golf courses and retail stores across the U.S. and Canada. With an incredible team behind us, we’re more excited than ever to continue pushing boundaries, creating better products, and making golf the fun, inclusive game we’ve always believed it should be. The best is yet to come.

OUR VALUES

OUR VALUES

INCLUSIVITY

INCLUSIVITY

We believe golf should be a game for everyone, regardless of skill level, background, or experience. Swannies has always embraced a laid-back, welcoming approach to the game. We create products that reflect this inclusive spirit, offering a variety of designs—from simple to bold—diverse sizing options, and gear for the whole family.

SUSTAINABILITY

SUSTAINABILITY

We recognize that as we grow, so does our responsibility to the planet. At Swannies, sustainability is a core focus, and we're always looking for ways to reduce our environmental impact. From using eco-friendly materials in our apparel to optimizing our production processes, we’re committed to making conscious choices.

AFFORDABILITY

AFFORDABILITY

We focus on creating products that offer incredible value without compromising on performance, quality, or style. Our goal is to ensure that anyone—whether you're a seasoned pro or just starting out—can enjoy the game without breaking the bank.

2025 & BEYOND

From that moment on, we hit the ground running. Today, you’ll find Swannies in over 3,000 golf courses and retail stores across the U.S. and Canada. With an incredible team behind us, we’re more excited than ever to continue pushing boundaries, creating better products, and making golf the fun, inclusive game we’ve always believed it should be. The best is yet to come.

2025 & BEYOND

From that moment on, we hit the ground running. Today, you’ll find Swannies in over 3,000 golf courses and retail stores across the U.S. and Canada. With an incredible team behind us, we’re more excited than ever to continue pushing boundaries, creating better products, and making golf the fun, inclusive game we’ve always believed it should be. The best is yet to come.

OUR VALUES

OUR VALUES

INCLUSIVITY

INCLUSIVITY

We believe golf should be a game for everyone, regardless of skill level, background, or experience. Swannies has always embraced a laid-back, welcoming approach to the game. We create products that reflect this inclusive spirit, offering a variety of designs—from simple to bold—diverse sizing options, and gear for the whole family.

SUSTAINABILITY

SUSTAINABILITY

We recognize that as we grow, so does our responsibility to the planet. At Swannies, sustainability is a core focus, and we're always looking for ways to reduce our environmental impact. From using eco-friendly materials in our apparel to optimizing our production processes, we’re committed to making conscious choices.

AFFORDABILITY

AFFORDABILITY

We focus on creating products that offer incredible value without compromising on performance, quality, or style. Our goal is to ensure that anyone—whether you're a seasoned pro or just starting out—can enjoy the game without breaking the bank.

 

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